The Age of Sage


sage farm

In a state where soybeans, peanuts and other crops dominate North Carolina fields, clary sage blooms with an economic opportunity that turns heads and a color that sometimes stops traffic.

“You’re not used to seeing flowering crops in North Carolina,” says David Peele, president of Avoca Inc., which extracts valuable waxes from clary sage. “It’s like driving up onto a tulip farm in full bloom. You don’t usually see crops in full flowers, so we get a lot of phone calls in the month of June from people going to the beach. They have no idea what it is. They may even get out of their car to look at it and still have no idea what it is.”

The answer: Salvia sclarea, or clary sage. And surprising to most, the herb makes the ingredient list of household products in nearly every home in America. But this type of sage demands thinking beyond the kitchen spice cupboard and rather beneath the kitchen sink. Clary sage is about as much like the sage in Thanksgiving dressing as a horse is to a cow, Peele says. The plants share similar characteristics but serve different roles.

sage farm

Avoca Inc.’s extraction facility in Bertie County uses clary sage to produce sclareolide, which makes fragrances last longer in fine perfumes and colognes, laundry detergents, dish soaps, fabric softeners, and a myriad of other fragranced household products.

From small-town Merry Hill, Avoca continues its reign as the world’s No. 1 manufacturer and supplier of sclareolide to the fragrance industry. The company and about 120 local farming operations in 11 counties grow clary sage on 25,000 acres, making northeastern North Carolina the unofficial sage-growing capital of the world.

Growing for Generations

Clary sage roots run 30 years deep at Parrish Farms, a family-owned farm corporation that includes four brothers and a nephew in Chowan County. Mike Parrish’s father was among the first sage growers in the region. Today, the fourth-generation farm family grows 400 acres of sage, a sizable percent of their 2,200 acres near Edenton. They also grow peanuts, cotton, soybeans and wheat, Parrish says.

Suitable soils, an irrigation system, a local market and stable values created the right dynamic for the Parrish family to add and keep sage in their crop rotation.

“It’s probably one of the most stable crops that we grow,” Parrish says. “Clary sage is the backbone of our farming operation and has been for years. It’s something we can count on.”

Wild price swings in markets for soybeans, peanuts and cotton prompt instability and sleepless nights. Parrish sleeps well with sage, which has held its value for nearly 15 years.

sage farm

A Blooming Industry

The Parrish family starts to plant clary sage in August and finishes around Labor Day. The plants grow up to 1-foot tall before winter dormancy, and then growth resumes when the temperatures warm in March. The family applies fertilizers to support the herb. They spray and cultivate between the rows to maintain weed control. They also use seed treatments to deter damaging insect pressure during the growing season.

By mid-May, the crop reaches 3 to 6 feet tall and fields turn colorful. The showcase of lavender, pink or white blooms depends on the varieties planted.

“When it’s fully bloomed, it’s a world of pink or white as far as you can see,” Parrish says.

The blooms emit a strong smell, especially during rainy or hot days. Some people enjoy it and describe a pleasant, floral aroma, Peele says. Others compare the odor to a wet dog on a summer afternoon.

sage farm

In June, local farmers begin sage harvest. The Parrish family uses a forage harvester, which cuts and gathers the crop, chops it, and blows the moist, chopped sage into a truck, similar to corn silage. Most farmers wind-row the crop, using self-propelled wind rowers to cut and funnel the entire sage plant into rows. The farmers then gather the crop and Avoca stores it in long white bags, which enables extraction of sclareol throughout the year. Avoca pays farmers by pounds of sclareol per load.

“It’s been a good money maker because we do have the irrigation,” Parrish says. “If we can get the plant growing and get a good stand, we can make a good crop. We always have gotten a fair price. For other crops, prices are all over the place.”

– Joanie Stiers


  1. dean henline

    March 4, 2016 at 2:39 pm

    farm bureau mag add says you offer a sample of SLAWSA AND SHIRT 2x. THE PEODUCTsays like it would be good with my fatback cooked pintos.

  2. Vickie File

    March 6, 2016 at 8:52 am

    Please enter me for the Slawsa sample! Sounds great!

    • Phyllis Moorefield

      March 6, 2016 at 5:11 pm

      It is the best I have ever put on anything. Awesome product

  3. Yaron

    May 5, 2016 at 3:25 am

    Our Firm is interested in buying Sage seeds, if it is in your scope please get back to me (E mail) Thanks.

  4. Sue Johnson

    June 9, 2016 at 2:40 pm

    I LOVE clary sage! Beautiful flower with the most amazing aroma… ahhhhh, was so happy to learn a bit more about this new plant of mine… 2 years now

  5. Bonnie Rowe

    June 2, 2017 at 12:53 pm

    I would like to buy some clary sage seeds for my yard. I think the plants are pretty. I could use them in my flower garden.
    Where could I order some?

  6. gloria rouse

    July 18, 2017 at 6:23 pm

    If I visited the area in August, would I see any sage fields in bloom? Thank you,

  7. Teresa Orton

    April 5, 2021 at 7:05 am

    Please send me a sample of your slawsa and tee shirt if available. Thank you.

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