North Carolina tourism

North Carolina saw record tourism numbers in 2016, reaching $22.9 billion in visitor spending dollars. That’s a nearly 5 percent increase from 2015, with total visitor numbers approaching 50 million people who spent approximately $63 million per day.

The research was done by Visit North Carolina and the United States Travel Association, and proves that N.C. tourism is vital for the state’s economy. In fact, tourism-related employment for North Carolina reached another record, increasing 3.2 percent and providing 218,000 jobs while supporting more than 45,000 local businesses.

Another success in North Carolina tourism included $3.6 billion in federal, state and local taxes, which was a 4.8 increase from 2015. State tax receipts rose 5.2 percent to nearly $1.2 billion and local tax receipts grew 4.8 percent to $692.8 million.

Discover more at visitnc.com.

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NCField&FamilySummer2026
Flip through the pages of the Summer 2026 edition of North Carolina Field and Family magazine. In this issue, find vineyard adventures at U-pick muscadine grape farms, explore the oasis of Manteo, learn more about on-farm markets, enjoy peak berry season with summer berry recipes, read about riveting research on hemp fiber and so much more.

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